Born to Play was a subsidiary of toy company Martin Yaffe International, founded in 1987. The company produced several toys based on licensed properties, one of which being Fireman Sam, from 2005 until 2008, until selling the toy master rights to Character Options in 2009.
In July 2010, Martin Yaffe International filed for adminstration, and soon closed their doors in 2011. The "Born to Play" brand and trademark were soon sold and is currently owned by holding company Play With Us, Ltd.
Figures[]
- 5 Articulated Figures (Norman, Penny, Fireman Sam, Nurse Flood , and Tom Thomas)
Jumbo Figures[]
Vechiles[]
- Jupiter, with Fireman Sam figure
- Venus, with Penny figure
- Ambulance, with Nurse Flood figure
- Wallaby 1, with Tom Thomas figure
- Tom's 4x4, with Tom Thomas figure
- Rescue Playset (with Wallaby 1, Jupiter, Tom's 4x4, Fireman Sam figure, and Helmet)
Snaptrax[]
- Fireman Sam Set
Gallery[]
Figures[]
Jumbo Figures[]
Vehicles[]
Mountain Rescue Helicopter Packaging
Back of the box
Released version
Wallaby 1 and Tom Thomas figure
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Helen Flood's ambulance Packaging
The Ambulance toy and Helen Flood Figure
The Venus toy and Penny figure
Mountain Rescue 4x4 Packaging
The Mountain Rescue 4x4 and Tom Thomas figure
Jupiter Packaging
Back of the box
Released Version
Jupiter toy with Sam, Penny and Tom Figure
Rescues Playset with Sam figure, Jupiter toy, Tom's Helicopter toy, Tom's 4 by 4 toy and a toy Fire Helmet (front of the box)
Rescues Playset (back of the box)
Marketing[]
Trivia[]
- Some Born to Play toys were re-released in an unknown year with the packaging having a picture of Sam from the CGI series. They are currently on sale in B&M bargain stores
- Tom Thomas is the only character to be bundled with two vehicle toys.